Advertising Information

Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


 New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry.   "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player.  Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property.  To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions, such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising Information:
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MORE RESOURCES:

Siliconrepublic.com

Hallmark Channel and Google to Form Strategic TV Advertising Agreement
MarketWatch - 11 hours ago
"Partnering with Google is a milestone for Hallmark Channel's continued advertising success," said Bill Abbott, Executive Vice President, Ad Sales, ...
Google, Hallmark Channel team up for TV ads CNET News
Google, Hallmark Channel in ad partnership Bizjournals.com
Google Opens Advertisers Up to Walker Texas Ranger WebProNews
Television Week - Adweek
all 40 news articles


mediabistro.com

Fitch cautious on media advertising decline
Forbes, NY - 9 hours ago
AP , 12.03.08, 11:03 AM EST Fitch Ratings warned Wednesday that a potential global recession spanning into 2010 could lead to a media advertising decline on ...
Commentary: Steep economic decline poses a huge threat MarketWatch
'Several Cities' Could Have No Daily Paper As Soon As 2010, Credit ... Editor & Publisher
Fitch: US Media and Entertainment Outlook Negative in 2009 Business Wire (press release)
MarketWatch
all 17 news articles


GoTV Networks Licenses Thin Multimedia's Innovative Banner and ...
MarketWatch - 14 hours ago
With this license, GoTV will integrate banner and video advertising solutions directly into its content offerings and deliver the best of quality mobile ...


KIDK

Activision inks deal with Microsoft unit
Bizjournals.com, NC - 5 hours ago
Massive Inc. is wholly owned by Microsoft (NASDAQ: MSFT) and creates platforms to deliver advertising in video games. The company has an office in Santa ...
Massive News from the Battle.net Front Motley Fool
Massive, Blizzard sign Multi-year Advertising Deal - Update RTT News
Microsoft's Massive ratchets up in-game ads CNET News
Gamasutra - SYS-CON Media
all 125 news articles


Pontiflex Launches ROI Calculator, Enables Marketers to Easily ...
MarketWatch - 8 hours ago
The calculator empowers online marketers and advertising agencies to proactively assess returns on their marketing dollars. This is useful especially in a ...


Media advertising campaign targets violence against journalists
Los Angeles Times, CA - 3 hours ago
A television, radio and print advertising campaign called "What you don’t know can hurt you ("Te hace daƱo no saber" in Spanish)" is to launch here in ...


WCBD

Auto Restructuring Plans Mean More Pain For Media Industry
CNNMoney.com - 8 hours ago
That will lead to lower marketing spending from the second-largest advertising category at a time when the media industry is already reeling from a rapidly ...
Cash-starved companies slash ads, events and other spending Automotive News
Another Month of Miserable Auto Sales New York Times
Chrysler Nov. US sales fall 47% to 85260 vehicles MarketWatch
The Associated Press
all 861 news articles


Photo: MultiVu Appoints Tracey Page as Divisional Vice President
MarketWatch - 10 hours ago
In her new role, Ms. Page will be responsible for expanding client relationships and increasing sales in the advertising and marketing arena for MultiVu's ...


Cobb EMC deal leaves co-op with arena advertising
Atlanta Journal Constitution,  USA - 5 hours ago
By MARGARET NEWKIRK What will a nonprofit, electric cooperative do with $11 million worth of advertising on a high-profile arts center looming over I-75? ...


No relief in sight as radio ad revenue declines
Reuters - 2 hours ago
According to the Radio Advertising Bureau (RAB), total ad revenue for all US radio markets dropped 10 percent in October from a year earlier. ...

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